Ethan Toogood

I specialise in creating expressive, purpose-driven pixel art that gives projects a distinct visual identity. I focus on creating visuals that enhances engagement and strengthens visual storytelling, bringing consistency across your visuals and overall experience.

Both. I work on single assets for prototypes or pitch decks, and ongoing collaborations for full productions. Whether you need focused support or extended partnership, the workflow adapts to your project's needs.

If you're already building a strong project, your visuals should amplify that strength, not dilute it. Bespoke pixel art gives you a timeless aesthetic, instant atmosphere, and cuts through the noise of generic assets. It makes your project feel intentional and memorable from first impression.

You can, but at what cost? Generic or AI-generated assets lead to forgettable projects, and cheap commissions often lack the craft and consistency needed to build an audience that actually connects with your work. I focus on creating a cohesive visual identity that matches your project's ambition and needs, making people stop and remember and care.

This is collaborative. You'll see concepts early, give feedback throughout, and have revision rounds built in. The goal is alignment at every step, so we arrive at something that feels right - not something imposed on you.

If you're building something meant to stand out, absolutely. People make snap judgements based on visuals. Pixel art crafted in line with your goals builds instant recognition and trust, helping your project compete at a higher level - whether that's on Steam, Spotify, Kickstarter, or store shelves

Not if you're serious about standing out. Your visuals shouldn't reflect where you are now, but where you're headed. Strong art helps you attract the right audience, build momentum, and level up your project's perception from day one.

I don't just make what you ask for, I dive into your world, understand your narrative. Bringing both technical craft and strategic thinking I listen, guide and craft visuals that serve both your vision and your goals.

Here’s how I work:

1. First Meeting You send over a brief and details, what you need, where it’s going, and the mood you're after. We’ll talk it through and figure out the best approach.

2. Quote & Schedule I’ll put together a clear quote and timeline. Once everything’s confirmed, we lock it in and I get started.

3. Concepts & Ideation Concept art progresses so we can lock in the overall direction before moving to final art.

4. Production Based on the concepts, I get into the full artwork as detailed in the brief. That might be characters, environments, UI, or animations.

5. Feedback & Revisions You’ll have a chance to review the work and give feedback. Revisions are part of the process, and we’ll fine-tune things until they feel right.

6. Final Delivery Once approved, I’ll send the final files in the formats you need. Everything will be ready to use, publish, or drop straight into your build.

I quote by project, not by hour, based on scope, style, and your projects goals. Smaller pieces start from around £150. Larger or multi-asset projects are fully scoped and priced up front, so there are no surprises.

Each project includes up to three rounds of revisions during the concept phase and one round during final artwork. I work collaboratively, so early feedback is part of the process, it’s how we get to something that feels right. If more changes are needed after that, I’m happy to keep refining things. Additional rounds are priced at my discretion depending on the scope.